We formed by helping listed companies navigate digital shifts and then undergo business-wide transformation.
Today, as a Strategic Partner, we go deeper—working at the intersection of people, data, business workflows, and AI.
Business Innovation still starts with questions, courage, and individuals ready to lead from within.
Take a break and network with fellow attendees.
When the steel industry became unpredictable, we helped a major manufacturer develop a quoting system with algorithms that understood customer behaviour in real time. The Result: Customers made purchase decisions within 5 minutes — a move that had never happened before. (2023-Today)
When faced with a land purchase decision worth hundreds of millions of baht, we helped a major real estate company build an algorithm to model hundreds of residential projects in a matter of hours. The Result: A land purchase decision within a day, subject to legal and regulatory constraints, consumer behavior and appropriate business returns. (2019)
Lunch break to refuel and network.
In the construction materials business, which has grown steadily for decades, FireOneOne helped a 20 billion baht organisation gradually adapt to prepare for a new generation of executives. The Result: A systematic, piecemeal transformation until the entire organisation was ready to move at the right time.
FireOneOne co-designed and transformed a mid-sized private hospital in Bangkok before its initial public offering. The Result: A few years later, the team of thousands worked brilliantly, constantly innovating, especially in customer-centric services, winning the Best of Asia award for Health Check-up innovation within a few years.
Network with other attendees during this break.
FireOneOne Alpha Academy (F11AA) believe powerful tools are meaningless without powerful thinkers.Our programs begin with the mind—training people in reasoning, mental models, and structured curiosity before teaching any platform or process. The F11AA Alpha Talents Program open to public since 2024.
Starting a new business relies on its people. The founders are the business's greatest strength and its most critical vulnerability. FireOneOne Beta aim to help entrepreneurs consider every angle and ensure their business model is robust before it grows. We value being stronger over having a winning mindset. Our goal is to connect with entrepreneurs who share this philosophy.
Modern managers experience pressures from both top leadership and their teams. FireOneOne has developed a set of practical tools that enable them to align their new vision with day-to-day operations effectively. The Result: we assist hundreds of mid-level managers each year to collaborate with young generations in modern business settings.
As employees adopt new ways of thinking, organisations must adjust their approach to valuing their people. FireOneOne Alpha Academy (F11AA) collaborates with HR teams to develop new career paths and compensation structures for individuals advancing in Corporate Innovation.
The future of organisations Is centred on people and their capabilities. While others chase trends and platforms, FireOneOne focus on what truly transforms:
Innovation occurs when diverse ideas and perspectives converge and merge with a specific purpose.
Ideas are nothing without traction. We create frameworks that prioritize effectiveness in real-world situations, ensuring they perform well when it matters, rather than relying solely on theory.
Change isn’t just a project; it’s more like a regular practice of thinking things over, coming up with new ideas, and being curious together.
We don’t teach answers.
We develop minds that ask the right questions—again and again.
FireOneOne works as a strategic partner to organisations navigating change.
We co-create digital and AI strategies, design and run innovation projects, and develop human capability to ensure transformation happens at every level—from vision to execution.
We work with the organisation you want. “Think deeply before rushing to change.”We support organisations, from large enterprises to small teams, that are ready to assess their approach critically.
Innovation should be seen as an ongoing commitment, not just a temporary project.
Start by talking first.
Many organisations do not start with “clear problems” but start with “the feeling that something is not working as before.”
FireOneOne helps you read the overall image, including human processes and business directions. So you see the starting point that is suitable for your organisation.
We are not a team that comes with an 80-page slide.
FireOneOne works closely with the organisation, both in strategy and actual action, focusing on “Systems Thinking Methods” and “The ability within the organisation” rather than relying on tools or solutions from the outside.
We help you look at digital and AI as more opportunities than risks.
Whether it is organisational strategy design, creating a use case linked to business decisions, or developing team members to use new tools rationally, we focus on connecting “technology” to “human understanding”.
Since 2009, we have worked with three top public companies in the Thai real estate industry, managing at least 300 projects (selling properties digitally and caring for tens of thousands of families through the platform we created), as well as one of the leading Thai hospitals. (Which won the Best of Asia in a few years later), Thai construction materials factory, the country’s top drug manufacturer, and there are also medium-sized businesses as well as startups that we have sub-business units to support.
